Our Story

Your journey to discovering natural beauty starts here…

Sawadee ka! We are SUDTANA, a Thai beauty brand that embraces the introspective power of nature, empowering people through a transformative journey towards self-discovery.

Our Beginnings

Founded in 2019 by Thai MIT alumni, Manusanun “Mew” Leelahongjudha, SUDTANA is a beauty brand that harmonises Ancient Thai Remedies with Modern Science to create green, clean and conscientious personal care products. The brand is committed to crafting completely natural, environmentally friendly, and sustainable hair & skincare products that repair, replenish, and rejuvenate from the outside in.

At its roots, the story of SUDTANA begins with Mew’s grandfather, a village doctor whose herbal remedies were a frequent part of Mew’s childhood. His passion for natural ingredients and the Earth itself shaped their family’s value until it became deeply rooted in herbal lore.

Mew is the latest in her family to add to her family’s legacy by taking his decades of ancient herbal wisdom to MIT and enhancing their healing potency while staying true to their traditional roots, the results are the all-natural products offered by SUDTANA today.

Clean, Sustainable, Revolutionary

We believe that self-care is essential to self-love and self-discovery, and we are committed to providing clean, non-toxic, and sustainable beauty products that are gentle to your body, soul, and Mother Earth. Our vegan and cruelty-free beauty products are carefully crafted with green beauty ingredients to promote a green skincare routine that meets the latest green beauty trends.

We are proud to be a part of the green beauty movement and are dedicated to making a positive impact on the planet while helping you achieve radiant and glowing skin. We can’t wait to have you on this journey towards self-discovery, self-love, and self-care.

Behind the Name

Inspired by the power of nature and rooted in ancient Thai herbal remedies, we believe in the transformative and healing properties of natural ingredients. We are passionate about empowering people to achieve self-love and embrace their natural selves. We aim to inspire individuals to embark on a transformative journey towards self-discovery and spiritual harmony.

Taking care of oneself is an essential part of this journey, and that's why we are committed to providing natural beauty products that are clean, vegan, eco-friendly, non-toxic, cruelty-free, and sustainable. We also aim to empower small-scale Thai farmers who cultivate organic produce that helps us craft our natural beauty products. We are grateful for their dedication and care in cultivating these ingredients, and we are proud to support their businesses.

Beauty Philosophy

Our beauty philosophy centres around authenticity and kindness, reflecting the notion that true beauty is born from within. We believe that when we feel good in our own skin, it shows on the outside, and that's why we're committed to creating natural, sustainable, and eco-friendly self-care products that replenish repair, and rejuvenate the body from the outside in.

Our products are carefully crafted using only the highest quality, plant-based ingredients, ensuring that your skin and hair receive the benefits they deserve. We are proud to offer a wide range of green beauty products, including organic beauty products, clean beauty products, vegan beauty products, non-toxic beauty products, and cruelty-free beauty products.

We understand that beauty standards are subjective, and that's why we encourage our customers to embrace their unique traits and focus on self-love and self-care. By being in tune with nature, we hope to inspire our customers to adopt a green skincare routine that enhances their natural beauty while being mindful of the environment.